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London Prime Market Attracting Savvy Buyers

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real estate  Prime Property  Investment Property London  London  Naomi Heaton 

London Prime Market Attracting Savvy Buyers

By - Wednesday 23 February 2011

The London prime property market is attracting more investors than ever, as potential buyers look to snap up real estate in the best locations available.

According to London Central Portfolio, a growing number of property speculators are looking at property in prime spots, such as around Hyde Park. Naomi Heaton, chief executive at the firm, added that many investors now simply want to purchase the "best real estate available".

She continued, stating that those investors looking to maximise their rental yield tend to be looking at smaller properties in the city.

"More than ever, the over-used adage 'location, location, location' is the order of the day," Ms Heaton said. "Investors looking to place their money in blue chip tangible assets want to buy the best real estate available. They are looking for good value, well-presented, one and two bedroom flats and this is where the astute investor should focus."

The comments follow a recent prediction from Savills that rents for prime properties in London are expected to climb by eight per cent this year.

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