Individuals view investing in property as a "modern" way to save for the future, Money Marketing has reported.
The comments come after it was announced that Aegon has called on the Consumer Financial Education Body (CFEB) to launch and run a campaign education people about the costs, benefits and risks connected with investing in real estate.
Indeed, recent research conducted by independent consultant Jackie Wells on behalf of Aegon found that property was a popular method of raising funds for the future, with many respondents viewing pensions as "old fashioned".
Speaking to the news provider, Ms Wells said: "When investing in property people feel in control because it is a process they understand. People struggled to grasp the concept of tax relief on pensions."
And a spokesperson for the CFEB has revealed that it is considering running the educational campaign to make more people aware of property investment.
CFEB head of consumer affairs Amanda Bowe added: "We look forward to working with Aegon and other organisations in the financial services industry to continually improve consumers' awareness in this matter."
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